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The smell of fresh letters
Maybe you’ve already noticed, or maybe you haven’t.
Smetumet no longer spins in a red spiral inside a heart, and the arrow has evidently been fired as well – into a new logo that we’ve been using since the summer.
Visual catharsis was reached thanks to Maja Licul and Nikola Križanac, while the compass was held and tongues were loosened by Tadeja Bučar.
The base colour that we radiate in now is the blue-green of the pools of Soča, of dragonfly wings and of the cover of a certain mathematics textbook.
How fitting that we should chance upon waste cardboard of a botched printing batch just as we were looking for the materials to create our first business cards and gift certificates.
The glamorous trash of Smetumet boasts a new visual identity. What do you think?